wrangler interactive cinematic catalogue

this is one excellently made website for wrangler jeans. the interaction is just soo smooth and cinematic. it also loads like a fucker, so that really good work in the compression department. the overall impact of the movieclips, the use of sound/music and the graphic handling of typography and buttons makes for a really immersive user experience. There's also the advantage of being able to see the jeans and shirts from different angle, so the stuntman like behaviour - or is it judo? - of the character is still functional in some odd way.
if in the end this experience will result to me buying wrangler jeans is another issue. Don't think so. There seems to be real trend to pimping the way products are presented.